Home Depot Recognized For Its Interconnected Retail Strategy
By Christine Kern, contributing writer
Study ranks Home Depot #1 among big box retailers for digital performance.
Technology is transforming retail in fundamental ways every day. By 2020, experts predict that every home will have more than 500 connected devices, and smarter technology has infiltrated essentially every aisle of a retail store. Big Box retailers, in particular, are struggling to meet customer expectations vis-à-vis the in-store experience. And as Amazon continues to grab the lion’s share of US ecommerce growth, upending customer expectations, select retailers are beginning to invest in channels to close the gap between online and offline shopping.
Over the past few years, The Home Depot has been making major investments to meet customer expectations, both in physical locations and in the digital world. Now, Home Depot has been recognized for its interconnected retail strategy, ranked #1 among big box retailers for its digital performance in L2’s third annual Digital IQ Index study.
Home Depot was recognized for its best-in-class e-commerce site, its shoppable social feeds, a robust mobile site and more, making it one of only two retailers to earn the top ranking in the study. From programmable thermostats and security systems to smart kitchen appliances and lithium ion power tools, Home Depot offers smart technology throughout the store. As part of their digital initiative, The Home Depot is “helping customers make their homes work smarter, not harder.” As part of this incentive, they are helping customers conserve, protect, and enjoy.
The top ten ranking from the Big Box US 2016 Study are:
- The Home Depot
- Best Buy
- Wayfair (tied)
- Walmart (tied)
- Target (3-way tie)
- ToysRUs (3-way tie)
- Lowe’s (3-way tie)
- Overstock (3-way tie)
- Walgreens (3-way tie)
- PetSmart (3-way tie)