The Case For A Voice Strategy

By Erin Harris, Editor-In-Chief, Cell & Gene
Follow Me On Twitter @ErinHarris_1

I’m willing to bet decent money that you’ve come across articles to the effect of “Top X Technologies and Trends in 2018,” and that voice technology has ranked high on those lists. Some articles on voice and its impact on the retail industry deliver a terrifying and threatening sense of urgency, especially for CPGs. While retailers (and CPGs) need to have their finger on the pulse of voice technology, let’s take a big, collective deep breath. There’s only one way to compete in voice shopping, and that’s to develop a solid strategy.