Showrooming is viewed as a major threat to brick-and-mortar businesses. Your previously loyal customers visit your stores, examine your goods, and then go home to buy the item they want online. It can be even worse: They don’t care to leave the store and buy the products online right there via their mobile phone (using your Wi-Fi).
While 2019 was a year of big changes in retail, 2020 will bring even more exciting innovation. Retailers who embrace new technology; deeply explore, understand, and leverage consumer behavior; and test new concepts will win. So, what’s in store?