Magazine Article | November 18, 2013

A Big Shift In Retail Intentions

Source: Innovative Retail Technologies
Matt Pillar

By Matt Pillar, chief editor

December 2013 Integrated Solutions For Retailers

According to our annual technology spending benchmark report (page 10), retailers will spend the next year moving from the basic blocking and tackling of channel development and integration to more tactical investments designed to dress up and differentiate. Most of these tactical investments will support the effort to win — and keep — cross-channel customers. It’s just one example of the decisive shift retailers are making from spending the bulk of their technology budgets on core retailing systems to spending more of it on applications that create customer intelligence and drive “customer centricity.”

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