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By Brad Shorr, Straight North
New to the world of SEO? Search engine optimization, or SEO, refers to the multifaceted process of improving your site’s rate of traffic and its ranking on search engines. While many may think SEO is difficult to do without an IT background, that is simply not the case. Anyone can learn and apply SEO best practices to enhance a website and increase the number of visitors and — more importantly — conversions.
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