Imagine a potential customer walks into a retail environment and picks up a smartphone. But when the customer tests the device, the technology doesn’t work as intended and the customer leaves. The result is a negative message about the brand and a lost sale for the retailer.
While physical gift cards comprise the majority of sales, digital gift cards are growing at a rate of 200 percent compared to 5 to 6 percent growth for their physical counterpart. While this seems like good news, there are a number of stark realities associated with gift cards, particularly digital gift cards.
Guest Column |
By Linda Sudderth, Epson America, Inc.
The RSPA's (Retail Solutions Providers Association's) annual RetailNOW event took place recently in San Antonio, TX, at the Henry B. Gonzalez Convention Center. If you didn’t make it to this year’s event — or perhaps you’re not familiar with the RSPA — here are five key takeaways.
RetailLoco is happening October 21-22! This conference will have industry experts ready to share their insights in location data and understanding the use and benefits of location-based technologies in retail. There will be networking opportunities, expert panels and keynote speakers who are pivotal to the success of location based marketing in retail. It’s a conference you aren’t going to want to miss.