It’s very simple, customers perceive and shop retail brands not channels. This simple premise is the catalyst for retailers shifting their focus to a holistic customer experience and what we term “unified commerce.” Retailers can no longer fragment that experience by channel, but must deliver a customer experience that transcends channels. Unified commerce is the new retail paradigm, driven by the customer that is forever redefining retail.
Our objective with this paper is to take a deeper dive into the technology that enables unified commerce. We are at a strategic inflection point, where retailers can only hope to achieve a unified commerce experience by leveraging the right technology. This is daunting to say the least, as retailers consider new solutions and approaches that are quite different than the legacy thinking and technology that is so prevalent in retail today.
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