February 2013 Integrated Solutions For Retailers
By Bob Johns, associate editor
The company’s adiVerse virtual footwear wall offers customers the entire array of products through an interactive digital experience.
Adidas has been using digital signage in its stores for years to promote items and sales, show product videos, and advertise specials. But recently the company took digital signage to a whole new level by partnering with Intel to create the 3D interactive virtual footwear wall.
Adidas is both a manufacturer and retailer specializing in footwear and sportswear. Based in Herzogenaurach, Germany, the company now employs over 60,000 people worldwide and brings in nearly $17 billion in annual revenue. The wholesale division supplies Reebok and adidas products to retailers, while the retail group runs the 2,270 Reebok and adidas shops. The company prides itself on innovation in footwear and includes brands such as TaylorMade, adidas, Rockport, Golf, Reebok, and CCM Hockey. Adidas has been making shoes since the 1920s and is now the No. 2 sporting goods manufacturer in the world. For retail, the in-store experience is a large part of how adidas markets itself as it concentrates on growing the brand worldwide.