E-Book | April 12, 2017

Amazon Shoppers' Attitudes And Preferences Study Results

Source: Radial

Amazon Shopper Study

Radial conducted a survey of Amazon shoppers to discover the preferences and attitudes that shape their shopping behavior. From shopping frequency to motivators for purchasing to their beliefs about Amazon’s business practices, consumers from all walks of life revealed when, why, and how they shop on Amazon.

Here are a few key highlights from the study:

  • Product reviews influence 49% of purchase decisions on Amazon
  • 38% of shoppers choose Amazon for the product selection, and 29% for the prices
  • 36% of shoppers are wising up to Amazon’s questionable practices

Download the results of this study to get the insights you need to be a competitive force against Amazon.