American Apparel Online Sales Jump 43%
March 2013 Integrated Solutions For Retailers
By Bob Johns, associate editor
American Apparel’s online sales are up 43% with the implementation of a new e-commerce solution.
American Apparel prides itself on being “sweatshop free” and currently has the largest sewing facility in North America. The company makes all of its own garments and, as of 2012, is nearly landfill-free due to new sustainability and environmental protection implementations. The American Apparel culture is fastmoving, cutting edge, and always changing, and their e-commerce site could not keep pace with the changes. According to Stacey Shulman, CIO of American Apparel, the company needed to create that immersive and personalized customer experience online that consumers feel in each of the stores. Second, the new e-commerce solution/strategy needed to be scalable, not just for the consumer e-commerce site, but for the B2B wholesale site as well.
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