As consumers become more demanding, thanks to the conveniences of online shopping, savvy retailers are making strides to replicate — or even surpass – that experience at physical locations. Retailers that make customer-centric decisions — investing in stores, technology, fulfillment, and customer service teams — will stand to profit.
‘Born digital’ refers to materials that originate in a digital form. It also applies to people and businesses, who have come of age without having known a time before the internet. This cannot but affect how consumers, retailers, banks, and payment providers interact and transact.