Case Study

charming charlie Glams Up Its Store Operations With Opterus Store Ops-Center

Source: RAMP

With Store Ops-Center, charming charlie consistently hits 99% for messages-read compliance and tasks completed.

charming charlie – Helping Women Find Their Fabulous

Based in Houston, Texas, charming charlie is an award-winning and fast-growing fashion accessories retailer with over 254 locations in 34 states. Since its founding in 2004, charming charlie has established itself as a leading source for one-of-a-kind style, or as their tagline suggests, “Helping women find their fabulous!” And while their fashion accessories have women turning heads around town, this innovative retailer has also caught the attention of the retail industry. Winner of several awards over the past few years, charming charlie has been recognized for leading a retail revolution. Their uniquely designed in-store experience features a breath-taking volume and variety of accessories, ingeniously arranged by color, making that perfect accent fun and easy to find. charming charlie is spreading style from coast to coast with fabulous, affordable fashions and insider style advice that has women coming back again and again.

Growing Pains – charming charlie Searches for the Perfect Operational Tool to Handle it’s Fast Growth

In 2010, charming charlie had less than 70 stores but the retailer knew that it was on the verge of exponential growth. charming charlie needed a solution to help its internal communications and operations become much more effective, productive and efficient. Its existing homegrown Intranet did not provide the scalability it needed to accommodate fast growth, nor was it able to track compliance or accountability in the store.

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