By Bob Johns, Retail Solutions Online
Citizen Watch Company Of America sells exclusively through relationships with top retailers. As these retailers are increasing sales online, Citizen is being asked to handle online orders completely in-house. Retailers everywhere are migrating from warehouse inventory shipping to more direct-ship methods and shifting the costs of inventory, picking, packaging, and shipping to the manufacturers and suppliers. Kohl's Department Stores is a leading seller of Citizen watches through its brick-and-mortar stores, but it wanted to sell Citizen watches through its retail website and needed Citizen to begin direct shipping all Internet orders before the 2011 holiday shopping season began.