Guest Column |
By Kevin Connor, Retail Pro International
Today, traditional retailers are competing not only against each other, but also against e-commerce — as well as online companies that are opening brick-and-mortar outposts. Compounding the pressure is the breakneck pace of technological change. Customers have experienced self-checkout and the cashless store concept of Amazon Go, and now artificial intelligence attached to the old, familiar shopping cart could reshape the shopping experience.
The holidays are just around the corner and for many small or midsize businesses (SMBs) that means the potential for big sales. Small Business Saturday (held the day after Black Friday) has become a beacon, driving shoppers to seek out and support local small businesses while on the hunt for the perfect gift.
Does your business have what it takes to tap into the growing online market? How are you responding to market trends — the growth of marketplaces, the proliferation of free shipping, and demand for frictionless returns — that will affect the distribution of these dollars?