Three-quarters (75 percent) of Americans plan to shop over the Thanksgiving holiday weekend, according to a new survey from Deloitte. People surveyed plan to spend an average of $427 between Thanksgiving and Cyber Monday, up from their intentions to spend $400 in last year’s survey.
Among survey respondents planning to shop over the upcoming holiday weekend:
“Consumers are gearing up to increase spending, and while online is expected to pull more of shoppers’ budgets, there is still a healthy outlook for traffic in the stores, particularly on Black Friday,” said Rod Sides, vice chairman, Deloitte LLP and U.S. retail, wholesale and distribution leader. “Store retailers will have shoppers’ attention with the overall excitement of the day and tradition of shopping with friends and family. That’s a tremendous opportunity to elevate the customer experience and create a strong rapport to drive sales. It starts with the digital part of the shopping journey, delivering creative and personalized promotions and touchpoints that create inspiration before the holiday weekend. That follows with an in-store experience that delights with displays, merchandise and seasonal atmosphere, along with services that make it easy for customers to find unique items and make quick transactions.”
For additional findings, view Deloitte’s 2017 Pre-Thanksgiving Survey results here(https://www2.deloitte.com/us/en/pages/consumer-business/articles/pre-thanksgiving-retail-survey-report.html?id=us:2el:3pr:hol17:eng:retail:112017:deloittecb).
Deloitte retail professionals will be live-Tweeting from stores and malls across the country from Thanksgiving Day through Cyber Monday, Nov. 23-27, 2017. Follow the conversation @DeloitteCB, #Holiday2017.
About The Survey
This survey was commissioned by Deloitte and conducted online by an independent research company Nov. 8-10, 2017. It polled a national sample of 1,224 adults 18 and older, and has a margin of error for the entire sample of plus or minus three percentage points.
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