Guest Column |
By Monica Eaton-Cardone, Chargebacks911
Click fraud involves a third party deliberately clicking an advertising link, such as a banner ad, while having no intention of purchasing the item advertised. It’s a serious problem for digital advertisers.
The technology-based online retail market is growing very fast worldwide. Augmented Reality is playing a vital role in the present, and it is going to leave an unprecedented impact on the future of the retail markets.
Succeeding in today’s ever-changing digital commerce world requires mastering a complex mix of people, process, and technology innovations that must all work seamlessly together. Organizations face myriad of choices — from developing the right strategy to building a high-performing team and laying a solid foundation of the right technologies.
While physical gift cards comprise the majority of sales, digital gift cards are growing at a rate of 200 percent compared to 5 to 6 percent growth for their physical counterpart. While this seems like good news, there are a number of stark realities associated with gift cards, particularly digital gift cards.
RVCF Fall Conference 2019 is quickly approaching. We’re going to have a great show, with diverse topics and timely issues that we hope, as an organization, can help our attendees to better understand & manage the entire Retail Procurement Cycle. With 35+ Retailers and over 100+ Nation’s largest Brands, we will gather for 3 days to collaborate on the Perfect Order. To gain insight into individual Merchandise supplier & Retailer issues, by offering over 700 one-on-one meetings scheduled throughout the event!