Succeeding in today’s ever-changing digital commerce world requires mastering a complex mix of people, processes, and technology innovations that must all work seamlessly together. Organizations face myriad of choices — from developing the right strategy to building a high-performing team and laying a solid foundation of the right technologies.
To ensure shoppers fully know about a retailer’s O2O capabilities, retailers must thoroughly integrate O2O (online-to-offline) messaging in online promotions to showcase their options to serve shoppers in a variety of ways online; not just with a store pickup option on the product page.
Guest Column |
By Alexandra Frith, Retail Pro International
The face of Main Street stores has changed significantly during the last 20 years. Bookstores have been replaced by nail salons, clothing shops are now restaurants, and flower shops have made way for pet groomers. Those are the types of services you can't buy online, and they're finding brick-and-mortar success.
Radial surveyed 3,000 consumers in the U.S., U.K., and Canada to better understand issues relating to e-commerce order fulfillment and delivery. The results found that consumers are raising questions about a variety of fulfillment-related issues including the cost, speed, reliability, and eco-friendliness of the fulfillment process.