The changes in consumer behavior make store execution all the more important for brick-and-mortar retailers. Unfortunately, this is where many retailers drop the ball when it comes to being in-stock on the items consumers are coming into the stores to buy.
Retailers are always on the lookout for the next technological trend that will win over shoppers and increase profit margins. It therefore comes as no surprise that recently we’ve seen several advances in checkout and last-mile fulfillment processes. However, most of these advancements focus on the last stage of the customer journey: conversion. With their focus on conversion, retailers are overlooking a stage that is just as important — the consideration stage.
It’s not just big tech brands that are pushing the AI agenda; retailers of all shapes and sizes are experimenting with this advanced technology to streamline operations and delight customers. But how are they actually using it? And how could they be using it more effectively?