How To Go Beyond Omnichannel

We know that 2016 was the year of “omnichannel”—but we don’t believe omnichannel goes far enough. To us, omnichannel requires only the ability to accept payments in all channels. It’s a good and necessary step for any business, but it’s not enough in today’s retail environment. Modern consumers demand unified commerce: support for the entire customer journey across all channels, from brick‐and‐mortar to e‐commerce to in‐aisle and beyond.