Newsletter | June 22, 2021

06.22.21 -- How-To Guide For Doing BOPIS And Curbside Pickup Right

 
How-To Guide For Doing BOPIS And Curbside Pickup Right
 

The growth of omni-channel fulfillment programs such as buy online, pick up in-store (BOPIS) and curbside pickup of online orders has been a retail industry trend for several years now. That trend reached a tipping point as the COVID-19 pandemic led consumers to seek out safer, contactless shopping experiences. Equally embraced by consumers and retailers alike, and for many of the same reasons, BOPIS and curbside have transitioned from nice-to-have to must-have services for brands with physical storefronts.

New Benchmarks For Customer Contact Performance
 

What worked yesterday will not necessarily drive success today. It will almost certainly not ensure a fruitful tomorrow. Always a disappointment, the hazard of complacency became unprecedentedly clear amid the COVID-19 pandemic of 2020 and 2021. As demands rose, volume surged, complexity grew, and digital utilization skyrocketed, companies gained a front-row seat to the importance of change.

Using Omni-Channel As An Intentional Customer Retention Strategy
 

Customer retention is one of the biggest challenges retail and e-commerce businesses face. Not just because acquiring new customers is 5 to 25 times more expensive than retaining current customers, but because customers are demanding.

Overcoming Omni-Channel Challenges
 

It’s no secret that an omni-channel order management system (OMS) is key to delivering top-notch customer experiences. But OMS solutions also come with a host of challenges, making it difficult for retail businesses to implement them and get a solid ROI once they’re up and running.

Using Data Infrastructure And Management As A Forecasting Tool
 

Customer demand is volatile, which makes it difficult to predict product sales and stock the right amount of inventory. If you estimate too high, you can wind up with large amounts of overstock and wasted warehouse space. But if you shoot too low, your customers will end up dealing with backorders and long fulfillment cycles.