The changes in consumer behavior make store execution all the more important for brick-and-mortar retailers. Unfortunately, this is where many retailers drop the ball when it comes to being in-stock on the items consumers are coming into the stores to buy.
The rise of marketing overpressure practices has proved destructive for both profit margin and brand image and negatively affect the relationship of trust between retailers and customers. It thus has given rise to some consumer dislike for emails and inevitably has led to email click-and-open through rates and customer contact ability to plummet.
LINK2020: The Retail Supply Chain Conference, hosted by RILA, is taking place February 23 to 26, 2020, in Dallas, TX. LINK2020 is filled with enriching experiences, such as breakout sessions, Innovation Startup Awards, inspirational keynotes, and a bustling Expo Experience. Discover hot trends and best practices that can give your company the results it needs. Register today!