How Your Mobile App Can Breathe New Life Into Brick And Mortar

It isn't often you get the opportunity to see inside the strategy, planning, development and implementation of one of mobile's retail pioneers.

Michaels Stores, Inc. is North America's largest specialty retailer of arts, crafts, framing, floral, wall décor and seasonal merchandise for the hobbyist and do-it-yourself home decorator. The company also happens to have been highly effective at capitalizing upon the latest advances in mobile technology. Since launching their mobile app, Michaels has enjoyed some exceptional improvements in the performance in certain aspects of their brick and mortar stores. In addition, they were also able to accomplish their objectives of reaching a new and younger demographic.

What makes their mobile app so compelling is that its feature-rich interface also brings together some of the mobile industry's leading technology solutions. The options for what you can build into your mobile app today have increased dramatically, even over the past 9 months. BestFit Mobile is one such company to leverage these technology platforms and solutions when building mobile apps for some of the largest enterprises in the world, including Michaels.

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