By Matt Pillar, chief editor
April 2014 Integrated Solutions For Retailers
On the heels of the NRF show, where iBeacon technology was the flag bearer for a massive contingent of consumerfacing mobile applications, I was eager for Brad Fick’s take. Fick is president at mega-integrator Direct Source. I’m suspicious of any integrator who would claim to have more experience building these things into real-world retail environments than Direct Source, and Fick is one of those guys unafraid to disclose failure. When guys like that tell you a technology is a winner, it’s a safe bet they’ve already put money on it and come out ahead.