Magazine Article | November 17, 2014

Information Is A Catalyst For Clarity In Retail

Source: Tyco Integrated Security

December 2014 Integrated Solutions For Retailers

By Steve Sell, director of marketing, retail, Tyco Integrated Security

Integrated video delivers the clear information retailers need to identify a comprehensive view of customer interactions.

Retail environments continue to evolve to meet shifting consumer demands and omni-channel expectations, making a holistic approach to asset protection even more critical. The responses to Integrated Solutions for Retailers’ (ISR) annual benchmark survey bring to light the challenges retailers are most concerned about when it comes to security in the coming year.

As retailers plan for a successful and secure 2015, ISR’s survey reveals that they continue to require integrated security solutions with video surveillance, video analytics, and item-level security all remaining top of mind for key security investments in 2015. While these choices are not surprising, they do seem to indicate that getting more information out of technology is a central theme. Traditional tools are now becoming mission-critical tools as retailers seek better, faster information to both protect and to gain better clarity regarding what shoppers demand.