By Jim Roddy, VP of Marketing at the RSPA
At the conclusion of the just-published 2021 RSPA POS Channel KPI Study, we provided insight into the opportunities, threats, and challenges retail IT solution providers face today. We laser focused on that topic during a recent RSPA Niche & Startup ISV Community call and learned quite a bit about software developer challenges. I divided the group’s comments into four categories and summarized their thoughts below:
- Our resellers experienced merchant closures and lockdowns, and there was a big decrease in in-store shopping, so it was a challenge for merchants to justify changing POS platforms when they were closed. We had no choice but to focus on partnerships, embrace e-commerce, and build a better personalized experience.
- We accelerated our partner strategy and helped merchants open an online store – to help them sell more, to help them get more repeat business. In one year we went from just 21% of our merchants able to sell online to 48%.