Magazine Article | December 18, 2012

3 Keys For Mobile Marketing

Source: Innovative Retail Technologies

January 2013 Integrated Solutions For Retailers

By Matt Pillar, editor in chief

Mobile POS presents new opportunities for loyalty, gift cards, and coupons, but it also creates platform and integration complexity.

To get some insight into the “peripheral” applications that are joining POS and payment functionality on tablet devices, we caught up with John Berkley, SVP of products at Mercury.