3 Keys For Mobile Marketing
Source: Innovative Retail Technologies
January 2013 Integrated Solutions For Retailers
By Matt Pillar, editor in chief
Mobile POS presents new opportunities for loyalty, gift cards, and coupons, but it also creates platform and integration complexity.
To get some insight into the “peripheral” applications that are joining POS and payment functionality on tablet devices, we caught up with John Berkley, SVP of products at Mercury.
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