Partnership first to suggest and apply personalized offers during a check out anywhere experience
Dallas, TX and Salt Lake City, UT (PRWEB) - Koupon Media, the leading mobile offer platform and promotion network in small format retail, and Skip, a scan & go startup that provides c-store customers with control via frictionless checkout, have partnered to deliver mobile offers to c-store shoppers. The partnership allows Koupon Media to send CPG-funded offers to customers as they shop using Skip’s technology and is expected to drive more forecourt to food court conversions than ever before.
“Skip is changing the game by bringing a next generation shopping experience to everyone in the convenience store industry. Its technology enables any retailer to launch checkout anywhere and “just walk out” experiences in their stores, providing a new opportunity to deliver offers,” said Brad VanOtterloo, President of Koupon. “We are excited to partner with such an innovative team. The integration is a no brainer for both companies.”
Indiana-based c-store chain Ricker’s is looking forward to providing incremental value to their customers through this partnership. "By combining the frictionless experience of cashier-less checkout from Skip and mobile offer technology from Koupon Media, Ricker’s will be better able to drive impulse purchases,” said Quinn Ricker, CEO and President of Ricker’s. “The fully integrated experience will allow us to leverage CPG funded offers through mobile checkout in a seamless way.
Skip’s technology allows any retailer to implement a checkout anywhere experience to eliminate friction in the shopping process. The partnership with Koupon has the unique ability to drive impulse purchases by delivering instant and personalized offers based on the items that are currently in a shopper’s basket.
As part of the alliance, Skip will integrate Koupon’s mobile offer capabilities directly into its app, allowing brands and retailers participating in the Koupon Network or using the Koupon’s technology to display offers within the Skip app or within their own Skip-powered shopping experiences. When a customer is adding items to their basket, Skip will reference Koupon’s database of offers to apply or suggest relevant deals for that customer.
The Conveniences Industry’s inside sales growth rate was 1.7% in 2017 at $237 Billion of the entire industries $601.1 Billion. With Direct Store Operating Expense increases, payment processing fees and a challenging labor market, it is imperative for retailers to continue to innovate around how to grow inside sales revenue.
“As Skip launched frictionless checkout in the convenience store industry, we knew that Koupon Media was one of the first partners we wanted to work with,” said Chase Thomason, Founder and CEO of Skip. “Skip is excited to bring Koupon’s valuable technology and CPG-sourced offers to our platform – combining frictionless checkout and best-in-class mobile offers will not only enhance the convenience store customer experience, but drive more inside sales.”
Stop by Koupon Media’s booth #6111 to see a full Skip checkout demo.
About Koupon Media
Koupon Media was founded with the mission to be the largest and most advanced digital promotion network in the world. Today, Koupon powers the largest promotion network in small format retail, working with over 40,000 c-store retailers and leading CPG brands to launch mobile offer campaigns that drive sales. Since its founding, Koupon has delivered more than 3 billion offers leading to more than 300 million store trips across its network.
Skip is a Frictionless Checkout provider that acts as a customer service catalyst for retail clerks, enabling them to focus more on their shoppers and provide them with the best service and experience possible. Skip continues to scale from grocery into new industries, such as C-Stores, in an effort to achieve the company’s mission to become the largest connected network of retailers in the nation.