Newsletter | May 10, 2012

05.10.2012 -- Mobile Devices: Who's On Your Side? - ISR Monthly

Retail Solutions Online
May 2012 ISR Digital Edition
If you source technology solutions through a VAR or systems integrator, perhaps you've experienced the following. You want to deploy POS solutions and other mobile apps on consumer-grade iPad/Android devices. Your reseller/integrator will have none of it, pointing out that consumer-grade devices lack the ruggedness necessary for commercial use in retail.

We've all heard the side-by-side comparison that so many traditionalists hang their hat on. Yes, the iPad is sleek and sexy and magical, but it's made of thin aluminum and lots of glass, so you can't drop it from a 4-foot display or spill a steaming latte on it and expect it to work. This argument, posited by so many rugged handheld manufactures and their resellers, still has merit. But there's an underlying and equally important issue faced by the reseller/integrator, and as they vigorously deflect your inquisition into Androids and iPads, it's playing out in the back of their minds.

Click here to see what that issue is, and to access more great content from the May 2012 digital edition of Integrated Solutions For Retailers.
April's 5 Most Viewed Features

Ace Hardware's IT Overhaul
When business data is landlocked by inflexible, homegrown back office systems, IT departments bear the brunt of the strain. By Matt Pillar, Integrated Solutions For Retailers magazine

Build-A-Bear's Cross-Channel Strategy
Build-A-Bear Workshop is a shining example of cross-channel retailing done right. By Erin Harris, Integrated Solutions For Retailers magazine

Strategic Camera Placement Thwarts Fraud
You think you've got camera placement challenges? Chances are, the cameras you deploy to cover your stores and parking lots are covered in LP Video 101. The IP video network that covers Bear Creek Mountain Resort (BCMR), on the other hand, is a case study in a 300-level course on camera placement. By Matt Pillar, Integrated Solutions For Retailers magazine

How A Specialty Retailer Saw A 400% Revenue Increase With "Welcome" Emails
With high-quality products and attentive service, Kaleidoscope Yarns is the epitome of a successful small business. Email marketing is vitally important to the company. Approximately 65% of their revenue comes from the e-commerce business, making email marketing paramount to the bottom line.

Positioned For Mobile POS
With the technology infrastructure firmly in place, data security concerns are the final mental barrier to mobile POS adoption. By Matt Pillar, Integrated Solutions For Retailers magazine

April's Most Viewed Featured Product
Accu-Time® AccuTouch
Dirty fingerprints, dry fingerprints, wet fingerprints, damaged fingerprints... in the real world nearly any fingerprint condition can be quickly read by the Maximus AccuTouch.
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