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Featured Article
What The Retailers Had To Say At NRF 2017
By Erin Harris, editor in chief

Last week, my colleague, Matt, wrote about his take on virtual reality’s (VR) presence at the recent NRF BIG Show. Just as we predicted, VR, augmented reality (AR), AI, and more were top technologies showcased on the Expo floor. We spent plenty of time scoping out these and other technologies developed to help retailers improve store performance, personalize the shopping experience, streamline the supply chain, etc. We also spent quite a bit of time talking one-on-one with retail executives about their biggest opportunities and strategies for achievement in the weeks and months ahead.

Industry Insights
Amazon Appears To Be Looking For A Director For Virtual Reality Initiatives

Amazon is in search of a creative director to lead its virtual reality initiatives, a sign that suggests that it will be looking to service commerce through that emerging medium, Variety reported. The ad also comes from the Amazon A9 team that leads search and advertising for the retailer’s website, suggesting that this new position could lead to VR shopping and other commerce initiatives, according to the notice posted on LinkedIn.

Engaging Associates & Improving Profits Through Asset Protection Mobile Orientation

While evaluating company culture, I realized that to significantly impact loss and improve profits, we needed to do a better job of engaging associates from day one. After all, it’s not human resources’ job to convey the mission of asset protection to the entire organization. I also realized that I needed to move our focus from reacting to scenarios that caused loss to preventing them altogether.

Clarks Achieves One View Of The Customer

Via a customer data and engagement solution, the iconic shoemaker personalizes the shopping journey and achieves a 360-degree view of the customer.

VR, AR, And MR: Not Your Grandfather's Retail

Virtual reality (VR), augmented reality (AR), and mixed reality (MR) are changing retail as we know it.

More Lowe's Layoffs

Some 2,400 employees will lose their jobs as the store reorganizes to be more customer-centric.

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