By Matt Pillar, Integrated Solutions For Retailers magazine
The midmarket is rife with opportunity for crosschannel retailing improvement. Most agree the first objective of a cross-channel retailer should be ensuring uniformity of the customer experience. Beyond that, many cross-channel retailers will benefit from consolidation of merchandise and inventory management, supply chain, customer relationship management (CRM), financial, and even POS systems, which enables a more cohesive view of the company for consumers and associates alike. Rod Anderson, CEO at retail software provider OneVue, set out to achieve a single systemswide view of the retail enterprise when he founded his company in 2007. We asked Anderson a few questions about cross-channel retailing in the midmarket.