Overcoming Omni-Channel Retailing Pitfalls
Source: Innovative Retail Technologies
By Erin Harris, Editor-In-Chief, Cell & Gene
Follow Me On Twitter @ErinHarris_1
December 2014 Integrated Solutions For Retailers
Ivy Chin, SVP e-commerce and omni-channel digital at Belk, addresses the common mistakes retailers make in omni-channel retailing and how to overcome them.
From underinvesting in store operations to lackluster CRM systems, Chin cites the technology and process improvements retailers should make in 2015 to set them apart from the competition.
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