Today more than ever, it’s all about the customer. The expectations customers place on retailers are motivating retailers to deliver a best-in-class customer experience across channels. To achieve that goal, it’s all about simplicity in business process execution.
Yet, while 100% of retailers believe a consistent customer experience across channels is very important (or of “some importance”), just over half (54%) say that their biggest inhibitor is that they do not have a unified view of the customer across channels, according to Retail Systems Research, in the report titled Omni-Channel 2013: The Long Road to Adoption.
Forward-thinking retailers and brand manufacturers looking to expand their business across channels, brands and the globe are seeking a complete commerce platform that will ease the process from back-end systems to the POS, ecommerce and beyond.
This E-book offers clear direction to help retailers and brand manufacturers implement the five steps to customer-centric success, using real-world examples backed by industry research and statistics.
Download the full eBook below now.