If you didn’t offer gift cards this past holiday season, you might have missed out on a great opportunity to boost your sales revenue. In 2015, around 73% of adult Americans purchased at least one gift card during the holiday season. In Canada, 87% of adults have both purchased and received gift cards. The same research states that the majority of consumers enjoy receiving gift cards because they can then pick the gift they really want. The benefits of having a gift card & loyalty program at your business are substantial! Let’s have a look.
Your best clients who already love your products or services will gladly purchase your gift cards for their friends and family. It will allow those new customers to discover your business and perhaps become a loyal regular who would buy from you again and again.
When a customer walks into a store with a $15 gift card, there’s a good chance that they will spend more than the value of the card. And if they love what they bought, they might add your brand into their consideration set going forward.