02.21.23 -- Redefining Cash? It's More Than Bills And Coins

The word “cash” brings to mind bank notes and coins. However, even at the point of sale, the meaning of cash is being redefined.

Once again retailers and consumer products companies are in discussion, this time the debate is not about supply chain problems and product availability (although that remains on the agenda) but about cost and, more importantly for consumers, price. Brands are walking a tightrope, balancing on one side inflationary increases that are driving costs up and on the other the knowledge that consumers are trading-down, which threatens to disintermediate them.

Consumer shopping behaviors are shifting at a rapid pace, and many retailers are finding themselves left behind due to clunky, outdated legacy systems. For this reason, leading companies are adopting composability as part of their digital commerce strategy. Composable ecosystems are designed to be both customer-centric and business-centric — allowing you to align IT and business functions by connecting capabilities that matter most to your customers.