Guest Column |
By Lars Fiedler, Periscope By McKinsey
Retailers and brands have an abundance of data readily available to gain insights on consumers, but harnessing the power of personalization to target individual shoppers with the right message, at the right time, and via the right channel is proving challenging for most.
Retail is going through a critical period of change as market dynamics shift and differentiation via service becomes the focus. This new Gartner research report identifies what this means for retail operations and other key findings.
Guest Column |
By Keith Jelinek, Rick Maicki, Darren Morrison, David Simon, and Mike Casey, BRG
Store closures thus far in 2019 have already exceeded 2018 totals, and several major retailers have filed for bankruptcy. Is this the continuation of a retail apocalypse, or could it be a thinning of the herd that will see retail emerge stronger and better able to tackle the challenges of an ever-changing landscape?
Retailers are always on the lookout for the next technological trend that will win over shoppers and increase profit margins. It therefore comes as no surprise that recently we’ve seen several advances in checkout and last-mile fulfillment processes. However, most of these advancements focus on the last stage of the customer journey: conversion. With their focus on conversion, retailers are overlooking a stage that is just as important — the consideration stage.
Join us at eTail this August 19 to 22 in Boston! eTail is where the top minds at America's most successful retailers meet and learn. With the most disruptive e-commerce content and a focus on technology, eTail is designed to help you optimize the profits from your business. See the agenda.