Guest Column |
By James D’Arezzo, Condusiv Technologies
It is well-understood now that retail is undergoing a sea change of magnitude as technology leads the way toward instant gratification for consumers – whether online or in-store. The problem is that the tsunami of data that retailers must process is threatening to swamp even the most well-funded and savvy retailers.
By 2020, customer experience will overtake price and product as the key brand differentiator, motivating many retailers to turn to IT digital transformation technologies like hyperconverged infrastructure (HCI), edge computing and the Internet of Things (IoT). These technologies can help retailers prepare for dramatic changes in buyer behaviors and support a more flexible, reliable, secure, scalable, and resilient in-store infrastructure.
Hibbett began planning its first ever online shop, but quickly realized it lacked critical expertise. To manage its transformation into an online giant, Hibbett sought guidance and expertise to make its technological and operational evolution a success.