Guest Column | August 23, 2013

Rethinking Retail? There's An App For That

David Sevitt, VP, Consumer Insight, Vision Critical

By David Sevitt, VP, Consumer Insight, Vision Critical

3 Key considerations for retailers when developing in-store apps

In an effort to remain relevant and profitable, retailers are taking a page out of the tech playbook. As consumers turn to smartphones and tablets for shopping needs, retailers are scrambling to get ahead in the digital age.

“Technology is more key than ever,” revealed Beth Jacobs, Target’s executive vice president and chief information officer, when she spoke to the StarTribute recently. “It requires us to get comfortable with a test-and-learn [mentality] and innovate faster.”

Jacobs made the comments while talking about the retailer’s new innovation center in San Francisco. The center mirrors the culture and vibe of many Silicon Valley start-ups and aims to leverage technology to come up with creative ways of delivering value to consumers. As the pace of technology continues to accelerate, Target joins other retail giants Wal-Mart, Nordstrom and Home Depot in operating innovation labs in a race to reinvent how people shop.

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