May 2014 Integrated Solutions For Retailers
By Adam Blair
Sabon’s store-based loyalty program provides a wealth of customer insights and has generated a 20% spend increase from members.
Matching individual customers with their purchasing data is a fairly simple proposition in e-commerce, but it remains a challenge in the brick-and-mortar world. Sabon, a retailer selling unique, highly personalized bath products both online and in 13 boutique stores, sought a tool that would allow it to gather and analyze a wide range of customer behavior data, whether shoppers were buying online or in a physical store.