As retailers embark on personalization strategies, they must prove themselves trustworthy. Shoppers are willing to share personal data so long as they believe retailers will protect and use the data for the right reasons.
The world is relying on both e-commerce and brick-and-mortar retail during the COVID-19 crisis. Part of maintaining a seamless retail supply chain is keeping corporate data secure from criminal elements that are flourishing during this pandemic. Here are three ways retailers can safeguard their data right now.
RSPA is the only association dedicated to the point of sale and retail technology channel. The mission of the RSPA is to accelerate the success of VARs/ISVs by providing knowledge and connections. The organization offers education hotlines for legal, security, sales, and business best practices and discounts on services to assist members with becoming and remaining successful. Check out the latest example: RSPA COVID-19 Crisis Resources.