News | November 13, 2017

TAISTech & Spark::red Deliver Enhanced Customer Experience For rue21

Addison, TX /PRNewswire/ - TAISTech LLC, a global digital services provider and premier developer and supporter of Oracle solutions, announced today the successful go-live of responsive site implementation for rue21. The recently unveiled site provides a seamless customer experience across desktop, tablet, and smartphone with improved page performance across all breakpoints in preparation for peak holiday traffic.

The responsive site ( launched on September 20th, 2017 has performed exceedingly well across all breakpoints. While rue21 has successfully utilized different desktop and m-dot mobile sites for years, their recent eCommerce traffic growth made it increasingly clear that more scalable and robust architecture is required to support it. Moreover, the separation of sites took away focus, time, and resources needed for content management and functionalities in both breakpoints.

With the launch of the new responsive site, rue21 has seen nearly a 50% reduction in page size, an improvement in page load performance, and a reduction of web transaction time by more than 50%. Kapil Malik, TAISTech CEO & CTO Aman Bedi added, "The new rue21 site was created with the user experience firmly in mind. With an aggressive timeline, our team's dedication and effort resulted in a robust architecture, implementation and delivery of a world-class site, in time for the holiday season."

TAISTech worked collaboratively with Spark::red, a managed hosting provider specializing in the Oracle Commerce platform, to launch the robust and high-performance site. As part of this project, TAISTech's expert Oracle Commerce team executed responsive creative design, new architecture design and implementation of the responsive site, while Spark::red focused on the back-end server tuning, migration from the existing CDN provider to Cloudflare and making custom infrastructure configuration changes to the new architecture. These joint efforts resulted in significant performance gains for rue21.

Spark::red Co-Founder, Russell Moore, noted, "I feel proud of the work done by everyone involved in this project. We have seen the site perform seamlessly with 56,000 requests per minute, sustained across mobile and desktop for an extended period of time, with JVM response times for mobile maintaining under 15ms. Between the stellar responsive design and full page caching changes by TAISTech, migration to the Cloudflare CDN solution and server configuration changes added by our team, rue21 now has a fully robust architecture that could honestly be the best I've seen across all the Spark::red clients."

rue21 is a leading teen specialty retailer who believes that fashion plays a significant role in the journey of self-discovery. Headquartered just north of Pittsburgh, Pennsylvania, rue21 currently operates 758 stores in 45 states in shopping malls, outlets and strip centers, and on its website. rue21 chose TAISTech in 2014 to provide ongoing managed services, production support, roadmap strategy and creative design services for their site using Oracle Commerce, Endeca and MuleSoft. The performance of the new responsive site allows rue21 to focus on executing business strategies and provide excellent customer experiences.

About TAISTech
For nearly two decades, TAISTech has specialized in delivering custom ecommerce platform solutions to create compelling brand experiences across all channels. As a global digital services company, TAISTech's services include eCommerce implementations, omni-channel strategy, creative design, personalization, mobile app development, application support and maintenance, BI & Analytics, and QA & Testing. To learn more, visit


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