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Taking A 'Crawl, Walk, Run' Approach To Cross-Channel Marketing

Source: Bronto Software, Inc.

Staying connected with today's cross-channel consumer seems like a never-ending challenge. Just as retailers are becoming experts at developing cohesive messaging across both online and offline channels, the rules of engagement are being rewritten by the ubiquity of social media and mobile devices.

Today, the possibilities for cross-channel engagement are seemingly endless — nearly half (45%) of consumers believe that more of their shopping experiences will occur across multiple channels in the coming year, according to the "Cross-Channel Checkup" study conducted by Retail TouchPoints.

With the growing number of daily deal and flash sale sites promoting timed offers at extreme discounts via push notifications through mobile messaging, email and customized applications, retailers must find innovative ways to remain relevant and effectively reach target consumers.