News | November 10, 2020

TaylorMade Golf Company Partners With eShopWorld To Localize The Shopping Experience For International Customers


TaylorMade Golf Company, an industry leader in product innovation and technology, and eShopWorld (ESW), one of the world’s leading cross-border commerce companies, today announced that they have partnered to provide TaylorMade shoppers in Germany, Italy, France, the Netherlands, Switzerland, Sweden, Denmark, Ireland, and Mexico with a localized, familiar online shopping experience. ESW simplifies every aspect of the international e-commerce process by removing the challenges many brands encounter when trying to sell and ship product internationally.

“TaylorMade is an iconic American brand whose game-changing products have strong international appeal,” said Tommy Kelly, CEO of ESW. “We’re very excited to partner with the brand to ensure that its customers have a seamless, localized online shopping experience wherever they live.”

ESW’s end-to-end solution optimizes each element in the shopping journey, from local payments to checkout to delivery to returns, ensuring that brands can expand internationally and grow cross-border sales while protecting and enhancing the brand experience at every customer touchpoint. The company’s proposition will ensure that TaylorMade’s international customers feel as if they are receiving the same level of online service and convenience enjoyed by the brand’s US shoppers. The partnership will extend to Australia by the end of the year.

“We’re committed to growing our customer base and making it simple for TaylorMade fans golfers worldwide to purchase our products,” said David Abeles, CEO and President of TaylorMade Golf Company. “ESW is the perfect partner for us at a time when golfers in other parts of the world are showing increased interest in using TaylorMade’s high-quality and technologically innovative products.”

ESW provides in-country cross-border e-commerce solutions to global retailers selling across North America, Europe and Asia. The company’s technology platform allows global brands and retailers to localize their online offering in up to 200 markets around the world, making it easier for international shoppers to move seamlessly through the buyer journey and complete their purchases. The company works with some of the world’s most recognizable lingerie, fashion and sportswear brands and manages the global e-commerce requirements of five of the top 10 apparel brands.

About TaylorMade Golf Company

Headquartered in Carlsbad, California, TaylorMade Golf is a leading manufacturer of high performance golf equipment with industry-leading innovative products like SIM metalwoods, SIM irons, TP5/TP5X golf balls and Spider putters. A major force on the PGA TOUR, TaylorMade has an unrivaled athlete portfolio that includes Tiger Woods, Dustin Johnson, Rory McIlroy, Jason Day, Jon Rahm, Rickie Fowler, Matthew Wolff, Collin Morikawa, SH Park and Charley Hull. More:

About ESW

ESW is the cross-border e-commerce leader, empowering the world’s best-loved brands and retailers to make global shopping better, safer, simpler and faster, end-to-end. From compliance, data security, fraud protection, taxes, and tariffs to checkout, delivery, returns, customer service, and demand generation, our powerful combination of technology and human ingenuity covers the entire shopper journey across 200 markets.

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