White Paper

The Changing Role Of Stores In Meeting Consumer Demand

Source: UPS

Consumer Demand

Learn how omnichannel retailers are meeting order expectations by leveraging store networks for fulfillment — and how smart logistical execution is helping retailers mitigate markdowns and preserve margins.

As retailers continue on the journey toward meeting consumers’ omnichannel order fulfillment expecta- tions—and doing so in a cost-effective manner—the brick and mortar store is emerging as a key enabler. Increasingly, merchants are leveraging their stores as miniature distribution centers from which online orders are picked, packed, and shipped, or prepared for in-store pickup. In fact, Target.com president Jason Goldberger recently revealed that as of June 2015, a quarter of all digital orders placed at Target.com are picked up at or shipped from a store.

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