Magazine Article | August 20, 2014

The CMO In The Age Of Omni-Channel Retailing And The Connected Consumer

Source: Innovative Retail Technologies
Erin

By Erin Harris, Editor-In-Chief, Cell & Gene
Follow Me On Twitter @ErinHarris_1

September 2014 Integrated Solutions For Retailers

Our recent CMO Research Report, published in our July 2014 issue, featured compelling commentary from GRMA president and CEO and Integrated Solutions For Retailers editorial board member Stephanie Fischer. In the report, Fischer recapped the 2014 GRMA Executive Leadership Forum and the actionable information delivered to retail industry attendees. I caught up with Fischer as well as GRMA’s newly appointed chairperson, Julie Lyle, CMO at hhgregg, to take a deeper dive into what’s truly expected of the CMO in the age of omni-channel retailing and the connected consumer.

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