Self Service Kiosks: Connecting With The Customer

April 2013 Integrated Solutions For Retailers

By Ron Bowers, senior vice president of business development, Frank Mayer and Associates, Inc.

The connected consumer has come to expect more out of selfservice kiosks when they transition from their mobile device to the store.

Self-service in retail caters to the merger of online and brickand- mortar experiences that will help keep the store the focus of the next generation shopper’s journey. While many retailers are working to update a retail road map that acknowledges a multipronged path to purchase, those of us who are in the business of developing self-service solutions have been facilitating that for a while. We’re energized by the fact that we are constantly adding more tools to our arsenal.

The definition of self-service is broadening. The emergence of mobile technology has expanded what it means to offer self-service, and solutions can offer a transition from mobile to in-store which is convenient to the “connected consumer.”