Magazine Article | September 19, 2014

The Omni-Channel Growth Challenges Keeping You Up At Night

Source: Innovative Retail Technologies

By Erin Harris, Editor-In-Chief, Cell & Gene
Follow Me On Twitter @ErinHarris_1

October 2014 Integrated Solutions For Retailers

If you’ve read the special report on e-commerce in this issue (page 14), you’ve gleaned the importance of store-level fulfillment and its undeniable role in omni-channel success. A growth challenge in its own right, omni-channel fulfillment is a customer expectation and, done right, can exceed those expectations and move the sales needle. But what are some of the other e-commerce challenges hindering omni-channel growth? I checked in with Ivy Chin, senior VP of e-commerce and omni-channel digital at Belk and Integrated Solutions For Retailers editorial board member, to identify the growth challenges that are keeping her up at night and how she and her team turn challenges into triumphs.