03.01.22 -- The Pros And Cons Of Going Serverless With Your eCommerce Platform

Robert Banker, director of SMARTtill and Partner Sales at APG Cash Drawer, is a retail technology veteran with extensive experience in solution sales of retail technologies. Before joining APG, Robert led the sales efforts around a variety of software solutions for companies, including Toshiba Global Commerce Solutions, IBM, and Tyco Retail Solutions. Robert spoke with VAR Insights about the impact the COVID-19 pandemic will have on the retail and hospitality industries, as well as the future of cash, contactless payment, and cash drawers.

The retail industry is rapidly changing. To keep up with this dynamic landscape, brands need to anticipate and adapt to the inevitable legal challenges these changes will bring. Many of the highest-risk issues we see on the horizon relate to new retail trends, including the new wave of suits related to data aggregators, the emergence of NFTs and the metaverse, the growing scrutiny of sustainability and ESG advertising, and the proliferation of lawsuits related to subscription programs. Below, we summarize relevant risks that in-house counsel should consider as they take stock of legal priorities for the new year.

It’s been a while since I shared with you an inside look at the RSPA Niche & Startup ISV Community (the COVID crisis got in the way – sorry). This group of 60+ software developer executives holds a conference call every five or six weeks to network, learn from each other’s experiences, and foster business development opportunities.

eCommerce platforms do more than just provide an environment for retailers to sell a product. These websites incorporate personalized recommendations to support increased sales, dynamically price top-selling items, and strategically guide the customer from discovery to checkout.