Magazine Article | May 22, 2013

The Relevance Of RFID In An Omni-Channel World

Source: Innovative Retail Technologies
Matt Pillar

By Matt Pillar, chief editor

June 2013 Integrated Solutions For Retailers

The unprecedented inventory visibility requirements brought about by an omni-channel future put RFID back into the spotlight.

The in-store RFID-in-retail fanaticism we saw a decade ago — which was quickly followed by its fizzle — was the mark of a great technology introduced a bit ahead of its time. Today, the move toward cross-channel inventory visibility is breathing new life into a product-level tracking technology that’s had some time to mature. We talked about the renewed interest in RFID with Nick D’Alessio, global retail practice leader at Zebra.