Article | June 20, 2016

The Retail Doc Weighs In: A Prescription For In-Store Success

Source: ShopperTrak

Kevin Kearns, ShopperTrak

By Kevin Kearns, ShopperTrak

We’re excited for Bob Phibbs — the acclaimed speaker, writer, and CEO of the Retail Doctor, a New York-based retail consultancy — to be in Chicago later this week, where he will deliver the keynote speech at this year’s Retail Summit.

For more than two decades, Phibbs has worked closely with several of the world’s leading brands to implement widespread organizational change that increases profitability while improving the shopping experience. Phibbs is an award-winning author who has written three books on retail, including The Retail Doctor’s Guide to Growing Your Business.

ShopperTrak was lucky enough to speak with Phibbs before the conference to learn about his take on using technology in the store, training sales associates, and creating loyal customers. ­

Check out the advice-filled Q&A below, and be sure to peruse Phibbs’ blog and follow him on Twitter to find additional advice from the Retail Doctor.