Retailers today confront challenges that are unprecedented in other industries. In fact, there’s a case to be made that retailers have experienced more change in the past few years than in the previous 100 years combined. As a result, retailers must adapt to deliver on changing customer expectations. Those who succeed are able to differentiate themselves, while those that fail become irrelevant.
The blueprint for success starts with a technology foundation that links an organization’s front- and back- ends, provides a single view of the customer, enables delivery of a consistently outstanding customer experience, and is flexible and scalable.